Responsibilities

  1. EC content marketing and assets management:
    • Responsible for content creation from quantity and quality perspective to build online brand awareness and consumer experience
    • Responsible for content creation cross all channels, especially inside Tmall, including articles, short videos, KOL live streaming
    • Work closely with MKT team of eCom calendar development, campaign planning and landing
    • Work closely with Global brand team, brand team, TP to define page concepts/requirements, and to evaluate the requirements and make recommendation
    • Responsible for asset availability, brand usage guideline, and content and text accuracy of all stores on the e-commerce platform
  2. EC performance marketing:
    • Daily tracking performance for different platforms, evaluate ROI
    • Search Engine Optimization/Management efforts to drive online visibility
    • Analysis campaign result, KPIs, learnings for future optimization
  3. Project support:
    • Participate and support local and global initiatives
    • Monitor key competitors’ new initiatives and big event
    • Support in cross-brand and cross-functional project execution
  4. Admin:
    • Support marketing team in regular operation
    • Support marketing team in contract procedure, fee application, invoice issue in SAP and related system
    • Ad-hoc support for entire EC team

Requirements

  1. Education
    • Bachelor degree above
  2. Experience
    • At least 3 years of working experience with 1 year working experience in e-commerce or digital marketing
    • Preferred FMCG, Fashion, Beauty, or Retail background
  3. Knowledge and skills
    • Good digital marketing and eCommerce experiences
    • Strong communication skills
    • Fluency in spoken and written in EN
    • Excellent Micro-soft skill esp. in OUTLOOK, EXCEL and PPT
  4. Other requirements
    • Detail oriented
    • Down-to-earth attitude
    • Being able to handle conflict and challenge
    • A self-starter who is prepared to work in a high-volume and fast environment with cross-functional team

Working Location:Shanghai

Contact:Ann Jiang  aj@linkcompliance.com