In the first part of this series, we explored why Spain is increasingly becoming a strategic expansion destination for businesses seeking entry into Europe. Beyond its location and business environment, Spain is also developing new sector-specific opportunities — particularly within its growing halal economy.
When businesses think about expanding into Europe, countries such as Germany, France, or the United Kingdom often come to mind first. Spain, meanwhile, is still commonly associated with tourism, lifestyle, and hospitality.
However, a quieter shift is taking place within the Spanish market — one that may create significant opportunities for Asian businesses, particularly those with experience in halal products, Muslim-friendly services, and cross-border consumer markets.
As Muslim travel and halal consumer demand continue to grow globally, Spain is increasingly positioning itself as one of Europe’s emerging halal-friendly destinations.
Spain’s Muslim Tourism Market Is Expanding
According to the “Business in Spain & Portugal 101” report by AVCO Legal, Spain is currently ranked as the third most attractive European destination for Muslim tourists, behind only the United Kingdom and France.
This reflects a broader shift in the tourism industry. Muslim travellers today are not simply looking for destinations — they are seeking experiences that align with their lifestyle needs, including:
- halal-certified food,
- Muslim-friendly accommodation,
- prayer facilities,
- family-oriented travel experiences,
- and culturally inclusive services.
For Spain, this presents a growing economic opportunity.
For Asian businesses, particularly those from Malaysia and ASEAN countries where halal ecosystems are already mature, this creates a unique advantage.
Asian Businesses Already Understand the Halal Ecosystem
Many Asian businesses are not starting from zero.
Countries such as Malaysia have already developed strong capabilities in:
- halal certification,
- halal food manufacturing,
- Muslim-friendly hospitality,
- Islamic tourism,
- modest lifestyle branding,
- and halal supply chain management.
As Spain’s halal economy develops further, businesses with existing expertise may find opportunities to support market demand more quickly than companies unfamiliar with the sector.
This is especially relevant as European markets continue becoming more diverse and internationally connected.
Opportunities Beyond Food and Beverage
The halal economy is also expanding beyond traditional food segments.
The report highlights opportunities in:
- halal travel applications,
- booking platforms that filter Muslim-friendly experiences,
- plant-based and wellness products,
- non-alcoholic functional beverages,
- certified infant products,
- and tourism-related technology services.
This is where the opportunity becomes particularly interesting for modern Asian businesses.
The next phase of halal growth may not be driven solely by restaurants or packaged food, but by:
- digital platforms,
- experience-driven services,
- wellness products,
- and lifestyle ecosystems.
Businesses that understand both technology and Muslim consumer behaviour may be especially well-positioned in this environment.
Spain’s International Position Strengthens the Opportunity
Spain’s location also adds another layer of strategic value.
Positioned between Europe, North Africa, and Latin America, Spain offers businesses access to multiple international consumer markets from a single operational base.
Combined with:
- strong tourism flows,
- international airport connectivity,
- growing digital infrastructure,
- and investor-friendly business structures,
Spain is becoming more than a tourism destination — it is becoming a strategic commercial platform.
For businesses exploring European expansion, the halal sector may represent one of the more overlooked entry points into the market.
A Growing Space Worth Watching
The halal economy is no longer a niche segment. Globally, it continues evolving into a broader consumer ecosystem involving food, travel, wellness, lifestyle, and technology.
Spain’s growing interest in Muslim-friendly tourism and halal-related industries suggests the market is still in an expansion phase — which may create advantages for businesses able to enter early.
For businesses already operating within halal ecosystems, Spain may offer not only access to Europe, but also an opportunity to participate in a growing market segment that aligns naturally with their existing expertise.
Source:
“Business in Spain & Portugal 101: What You Need to Know 2026” by AVCO Legal.
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At Link Compliance, we help businesses navigate international expansion through HR solutions, compliant hiring, workforce structuring, and cross-border employment support.
To explore workforce and business expansion support into Spain, connect with our Spain team at:
av@linkcompliance.com
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More information: www.linkcompliance.com | Email: info@linkcompliance.com
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Disclaimer: The information provided herein is based on publicly available sources and is intended for general guidance only. It should not be relied upon as a substitute for professional tax or legal advice. Readers are encouraged to seek independent advice specific to their circumstances.
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